It’s a new day and age, where the focus of marketing resources for nonprofits everywhere has shifted over to the web. It’s usually more affordable, very much more up-to-date, and can be pushed in front of a larger audience through mobile and throughout the world than other campaign strategies of the past.
You know this.
The problem is… so does every other nonprofit.
And while the overwhelming majority of charitable organizations have jumped on the social media train, it’s become saturated with “chatter” and is increasingly harder to stand out when soliciting support. By no means should you abandon this avenue—after all, it became so popular for a reason—but consider some other forms of messaging that will complement and augment your efforts.
Diversify your organization’s marketing and you’ll be able to reach certain segments of support that you don’t have access to simply through social media.
One such example is direct mail. Although it may seem like a step backwards, when executed properly and tracked through the latest technology, you’ll grab the full attention of people who aren’t being distracted by a million other messages just like yours.
Simply create a unique URL to drive traffic to from your mailer, and you’ll be able to see exactly how powerful this tool can still be.
Here are some tips to plan and execute a successful direct mail donation campaign that can provide a giant boost in ROI.