Everyone who has EVER been to a tradeshow, volunteer opportunity, or other promotional event usually comes away with two arms full of freebies from nonprofits like yours.
People LOVE free stuff. It’s exciting to get something for nothing. They make it a point to go out of their way to use whatever it is. So wouldn’t that be great if it has your logo on it?
Now sure, there’s been the occasional handout that eventually found its way into the trash. But that shouldn’t stop you. By putting a little thought into what connects with your constituents, you make it impossible to let go.
And when it’s done right, you can leave a good impression on whoever gets their hands on whatever it is you’re giving. Plus when it’s something that actually gets used, your organization is exposed to their network too.
Here are a few simple ideas to picking out the best chotchkie on the block.
Instead, give away t-shirts with your website and logo. Last time I checked, everybody wears a shirt, every single day.
Rather than another pen, wristband, or tote bag, maybe put your logo on a smartphone or tablet case so that you know it will always be in front of the user. Being clever with your swag will go a really long way.
Maybe it’s a whitepaper that your network would find beneficial or an eBook that can be used to collect information and grow your mailing list. Whatever you decide on, make your branding subtle but unavoidable. And always make it easy for your audience to share with their network.
Putting together small branded care package can make a great positive impression. Include a snack, water, pen, bandages, and aspirin with your logo as a pleasant reminder of your support.
Have some other ideas to promote nonprofits? Let us know in the comments section below!